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Fitness Marketing Suite

Terms and conditions.

The agreement between you and us when you sign up to FMS. In plain English, so you know exactly what you're paying for.

Last updated 20 October 2026

Who we are

Fitness Marketing Suite (FMS) is a trading name of Graphics for Coaches LLC, a company registered in the Sharjah Media City Free Zone (Shams), Sharjah, United Arab Emirates. When these terms say "we", "us" or "our", they mean Graphics for Coaches LLC. "You" means the business that signs up, and anyone you give access to your account.

FMS is for businesses, such as coaches, personal trainers, gyms and nutritionists. It isn't sold to consumers for personal use. By signing up, you confirm you're signing up for a business and that you're allowed to agree to these terms for it.

What you're signing up for

FMS is software you use online, on a monthly or yearly plan. It's built on the LeadConnector platform and includes:

  • pages, websites, forms, email, texts, WhatsApp, calendars, CRM, automations, payments, courses and community, social scheduling, and the LeadConnector app
  • up to 5 team members on your account
  • the client meal plan generator and the sales page copywriter
  • a one-hour setup call on Google Meet, fortnightly open office calls, the FMS community, and chat support in your dashboard

We add, change and improve features over time. If we ever take away something important that you're paying for, we'll tell you first.

Price and payment

  • Monthly plan: £129 a month, paid up front each month.
  • Yearly plan: £1,290 a year, paid up front once a year.
  • Payments are taken by card, through Stripe, on the day you sign up and then on the same date each month or year, until you cancel.
  • If a payment fails, we'll let you know and try again. If it still hasn't gone through after 14 days, we can pause your account until it's paid.
  • If we change the price, we'll give you at least 30 days' notice by email first. The new price starts from your next payment after that.

Usage charges: texts, emails, WhatsApp and AI

The plan price doesn't include usage. Texts (SMS), emails, WhatsApp messages, phone calls, phone numbers and AI features are charged separately, as you use them, on top of your plan.

  • You only pay for what you send or use. There's no monthly allowance included in the plan.
  • Usage is paid from the balance in your account (the wallet). You can top it up yourself or have it top up automatically from your card.
  • The rates depend on the service and the country. You can see the current rates in your account.
  • WhatsApp also has Meta's own conversation charges, which are passed on at cost.
  • Rates can change when the companies that provide these services change theirs. The rates showing in your account are the ones that apply.

Usage you've already used isn't refundable. You're responsible for everything sent from your account, including by automations you or your team set up, so it's worth checking an automation before you switch it on.

Done-for-you setup

  • On the monthly plan, done-for-you setup is a one-off £299, added at checkout.
  • On the yearly plan, it's included at no extra cost.
  • We'll agree what's included with you on your setup call, before we start. To do it, we'll need logins and information from you, such as your domain and your business details. We can only get it done as quickly as we get those.

Cancelling

  • Monthly plan: no contract. Cancel any time by emailing support@fitnessmarketingsuite.com before your next payment date. You keep access until the end of the month you've paid for. We don't refund part months.
  • Yearly plan: you're paying for the year up front, at a discount. If you cancel, it won't renew, and you keep access until the end of the year you've paid for. We don't refund the rest of the year.
  • Done-for-you setup: once we've started the work, the £299 isn't refundable.

None of this takes away any rights the law gives you that can't be taken away.

Your account and your data

  • Your content is yours. Your pages, emails, contacts, courses and everything else you put into FMS belong to you.
  • Export before you go. If you cancel, please download anything you want to keep before your access ends. We may delete the account and everything in it 30 days after that.
  • Keep your logins safe. Don't share them, and give each team member their own login. You're responsible for what happens on your account.

Using FMS properly

You agree to use FMS lawfully and fairly. In particular:

  • Only message people who've agreed to hear from you. You must have the right permission before you send marketing emails, texts or WhatsApp messages, and follow the rules where you and your contacts are. In the UK that's UK GDPR and PECR. Every marketing email must have an unsubscribe link, and you must stop messaging anyone who asks you to.
  • No spam, no bought lists, and nothing misleading, illegal, hateful or harmful.
  • Follow the rules of the services FMS connects to, such as Meta's rules for WhatsApp, Facebook and Instagram, Google's, and Stripe's.
  • Don't try to break, copy or resell the platform, or get into parts of it you're not meant to.

If an account breaks these rules, or puts the platform or other customers at risk (for example by getting phone numbers or email sending blocked), we can pause or close it. Where we can, we'll talk to you first.

Your contacts' personal data

When you put your leads' and clients' details into FMS, you're in charge of that data (the "controller"), and we look after it for you (the "processor"). That means:

  • we only use it to run FMS for you, and to support you when you ask for help
  • we keep it secure, and so do the companies that run the platform for us
  • we'll tell you without delay if we find out it's been lost or seen by someone who shouldn't have seen it
  • we'll help you if one of your contacts asks to see or delete their data

You're responsible for having a lawful reason to collect and use your contacts' details, and for telling them how you use them, usually in your own privacy policy. How we handle your own details as our customer is in our privacy policy.

Keeping FMS running

FMS runs on the LeadConnector platform and other services we don't control. We work hard to keep it running smoothly, but we can't promise it'll never go down or never have a bug. Sometimes it'll be offline for maintenance, usually briefly.

Some things in FMS rely on outside services, like your domain provider, Stripe, Google, Meta and the phone and email networks. Their own terms apply when you use them, and we're not responsible if they change, go down or turn you down.

If something goes wrong

As far as the law allows:

  • we're not responsible for indirect losses, such as lost income, lost profit, lost clients or lost data
  • our total responsibility to you for anything to do with FMS is limited to what you've paid us for your plan in the 12 months before the problem happened

FMS gives you the tools. The results you get depend on your offer, your audience and how you use them, so we can't promise any particular result.

Nothing in these terms limits anything the law says can't be limited, such as responsibility for fraud, or for death or personal injury caused by negligence.

Changes to these terms

We might update these terms now and then. When we do, we'll change the date at the top. If it's a big change, we'll email you at least 30 days before it applies. If you don't agree with it, you can cancel before then.

Get in touch

Questions about these terms? Email support@fitnessmarketingsuite.com.

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