Get leads in
Landing pages, full websites and forms. Use the ready-made templates or build your own with drag and drop. Quizzes and surveys too.
Your whole coaching business, in one place.
FMS replaces the pile of apps you're juggling. Pages, forms, emails, bookings, payments and check-ins, all joined up, for £129 a month.
Five apps, one headache.
Most coaches we speak to run their business like this:
- Typeform
Leads come in through a Typeform.
- Calendly
Calls get booked in Calendly.
- Mailchimp
Emails go out from Mailchimp.
- Zapier
Zapier holds it all together, until it doesn't.
- Spreadsheet
Check-ins live in a spreadsheet you update on a Sunday night.
Every one of those is another login, another bill, and another place for a lead to slip through.
When one link breaks, you don't find out until someone tells you they never got the email.
Book calls
As many calendars as you need: sales calls, onboarding, check-ins. Links to Google Calendar, Zoom and Google Meet. Reminders go out by email and text, so fewer people forget.
Follow up
Email, texts, WhatsApp and your Instagram and Facebook messages, all in one inbox. Automations send the right message at the right time, so nobody falls through the cracks.
Keep track
A full CRM. See every lead and client, where they are in your pipeline, and every message you've ever swapped with them.
Take payments
Checkout pages, invoices and subscriptions through Stripe.
Deliver your coaching
Courses, members areas and a community space, with video hosted for you.
Check-ins
Weekly check-ins sent for you, with reminders for anyone who forgets.
Post your content
Plan and schedule posts for Instagram, Facebook, TikTok, LinkedIn and Google.
Run it from your phone
The app lets you reply to leads and see bookings when you're away from your desk.
Have a look inside.
Example screens, so you can see how it all hangs together.
Funnel Free call
- Opt-in pageLive
- Thank you and videoLive
- Book a callLive
- You're bookedLive
Every opt-in lands in your CRM and gets the follow-up emails.
Morning, Sam Tuesday 13 October
New leads this week18
Calls booked7
Active clients42
Paid this month£4,860
New lead 3
Hannah BrooksInstagram
Mark EllisWebsite
Priya ShahFacebook ad
Call booked 2
Tom ReidThu 10:00
Lucy GreenFri 13:30
Offer sent 2
Dan WalshOnline, £149/m
Chloe Hart1-1, £320/m
Client 2
Ben ColePaid
Emma LowePaid
Calendar 12 to 16 October
Mon 12
Discovery callHannah BrooksCheck-in
Mark Ellis
Tue 13
OnboardingBen Cole
Wed 14
Discovery callPriya ShahPT session
Emma Lowe
Thu 15
Discovery callTom Reid
Fri 16
Check-inChloe HartDiscovery call
Lucy Green
Inbox All channels
- WALucy GreenCan I move Friday to 2pm?
- IGPriya ShahHow much is online coaching?
- EMDan WalshRe: your coaching plan
- TXTMark EllisCheck-in done, cheers!
Can I move Friday to 2pm?
No problem Lucy, I've moved you to 2pm. You'll get a reminder the day before.
Reply on WhatsApp...
And a few things you won't get anywhere else.
Client meal plan generator
Put in your client's details and it builds a meal plan with your logo and colours on it, ready to send as a PDF. The calories and macros are worked out for you.
Example
Client: Sam, fat loss, 4 meals
1,850 kcal a day
- 150gProtein
- 185gCarbs
- 56gFat
- Overnight oats with berries 420 kcal
- Chicken, rice and greens 560 kcal
Sales page copywriter
Answer a few questions about your offer and it writes your sales page in your own voice, section by section, ready to paste in.
Example
Who's your coaching for?
Busy mums who want to get strong without living in the gym.
Get strong in three sessions a week, around the school run.
Written in your voice, from a sample of your own writing.
Open office calls
Every other weekBring your questions and we'll sort them out live, on screen.
The FMS community
Members onlyOther coaches using FMS, swapping what's working.
A setup call with me
60 minutesAn hour on Google Meet where we get the fiddly bits done together: your domain, your phone number and your email sending.
Up and running in a week, not a month.
Sign up
You get your login straight away.
Fill in a short survey
About 10 minutes. It tells me where you're at.
Setup call
An hour with me. We connect your domain, phone and email together.
You're off
Help is in the chat in your dashboard, and on the open office calls.
From coaches already using it.
"Since using Fitness Marketing Suite we've been able to get rid ofTypeform,Calendly,Trello,Mailchimp, and our website! Everything is literally in one place, and it just makes everything so much easier!"
"This has been a Gamechanger in my coaching business. To take all the softwares I've been using in my business and house them all under one roof has given me far more efficiency, professionalism, speed and saved me a tonne of time. Love it!"
"FMS is a great tool to have behind any coach, also massively cost effective when you see how many other software subscription you can cancel by using this, also with way Graham is adding to this it makes life a lot easier. Highly recommend"
"As a self employed PT with no admin team around me right now, the FMS is a godsend. It helps me organise everything from my website, my email lists, social networking, marketing funnels plus more. A great way of making new leads. I'm FMS for life."
Built for coaches who are done juggling.
It's for you if
- You use a handful of tools every day and none of them talk to each other.
- You want your business set up as a system, so it runs the same way every time.
- You'd rather spend your time coaching than copying details between apps.
It's not for you if
- You're after another tool to sign up for and leave gathering dust.
One plan. Everything in it.
£129a month
No contract. Cancel any time.
£1,290a year
Two months free, plus done-for-you setup worth £299. Paid once a year.
Texts, emails and AI are paid as you use them, on top of the plan, at the standard rates shown in your account.
Want it done for you? Add done-for-you setup for £299.
Done-for-you setup included. Worth £299, free on the yearly plan.
What you get
- The full FMS platform: pages, websites, forms, email, texts, WhatsApp, calendars, CRM, automations, payments, courses and community, social scheduling, and the app
- Up to 5 team members
- Client meal plan generator
- Sales page copywriter
- Fortnightly open office calls
- The FMS community
- A one-hour setup call
- Chat support in your dashboard
Who's behind it.
I'm Graham. I used to be an online coach, so I know what it's like running a coaching business off a dozen apps and a spreadsheet. These days I build marketing systems for coaches and service businesses.
I've worked with coaches all over the world, including Paul Mort and Dr Spencer Nadolsky, and talked systems on Lift The Bar, The Shoney Show and Codebreak.
FMS is the setup I wish I'd had when I was coaching.
Got a question?
Anything not on here, drop me an email or book a quick chat.
Are there any other charges?
Texts, emails and AI features are paid as you use them, on top of your plan, at the standard rates shown in your account. You only pay for what you send.
How quickly can I get started?
Straight away. You get your login as soon as you sign up, then we book in your setup call.
What do I need to get started?
Ideally your own domain, like yourbusiness.com. If you haven't got one, we'll sort it on the setup call.
Is there a setup call?
Yes. An hour with me on Google Meet. We'll connect your domain, phone number and email sending so everything works properly from day one.
I already have a website. Can I keep it?
Yes. You can run FMS alongside it on a subdomain, or move your whole site over.
What help is there after setup?
Chat support inside your dashboard, guides with short videos, fortnightly open office calls and the FMS community.
Can my team use it?
Yes. Up to 5 team members, and you choose what each person can and can't see.
Can you set it all up for me?
Yes. On the yearly plan, done-for-you setup is included free. On monthly it's £299. Either way, I'll set the whole thing up for you, so you can get on with coaching.
Ready to get it all in one place?
Sign up today and we'll get you set up together.